Is the Internet Altering the Way Business Will Work?
Tuesday, August 29th, 2006Chris Anderson, the editor-in-chief of Wired Magazine, was recently interviewed on Moneytalk, a money talk show hosted Bob Brinker. The interview was about Anderson’s new book, entitled “The Long Tail.” The main idea from his book, according to the interview, is that the world economy is shifting from selling a lot of one thing, to a smaller amount of many things. In other words, a wide variety of niche markets are developing in place of one large “mass market.”
An example that Anderson uses in his book is the iTunes music store. We all take online music stores for granted now, but just five years ago, if you wanted to buy a CD, the easiest way to do it was to walk into a music store and buy it. The problem with that is that you’re going to only have the most popular CDs on sale, and lesser known bands who don’t have many marketing tools available will be ignored. Today, however, it’s just as easy to buy a CD from a not so well known artist named Ben Kweller as it is from the band Green Day, which is regularly played on radio stations.

