Equal is Suing Splenda
Friday, March 9th, 2007The makers of Equal are suing the makers of Splenda, alleging false advertising regarding: “It’s made with real sugar…” because the sugar used to make Splenda is chemically modified so Equal claims that this means it’s not made of real sugar. And because of this, Equal wants some lost profits back due to Splenda’s alleged false advertising. Equal claims that Splenda’s advertising is literally false, where Splenda claims it is literally true…
This will be interesting. The makers of Equal have lost a ton of money due to the emergence and popularity of Splenda recently. Are Splenda’s claims true? Is Splenda “better” for you than Equal, as far as artificial sweeteners go? This case probably won’t answer all of these questions, but it brings them to light.

