Save Pandora and Online Radio

For those of you who don’t know, Pandora is a free online radio service that plays music for users based on their individualized preferences.

Pandora is a wonderful, easy to use website.  To get started, you type in the name of one of your favorite songs or artists, and the radio begins playing similar music.  To fine tune the player, you can add more songs or artists, or mark a song with a “thumbs up” or “thumbs down” to indicate your preferences.

Pandora is also very good at finding good music, for me at least.  When I initially went to Pandora, I typed in my favorite artist, Ben Kweller, and was instantly showered with some of my other favorite artists including Weezer, Ben Folds, and the Barenaked Ladies.  In addition, I discovered more great artists I had never heard of before including Sherwood, whose first CD “Sing But Keep Going,” is on my list of all time favorite CDs.

But due to pressure from the RIAA, Pandora, along with many other similar online radio services such as Last.fm and Slacker, may be shut down.  From Pandora’s Founder:

Hi, it’s Tim from Pandora,

I’m sorry to say that today Pandora, along with most Internet radio sites, is going off the air in observance of a Day Of Silence. We are doing this to bring to your attention a disastrous turn of events that threatens the existence of Pandora and all of internet radio. We need your help.

Ignoring all rationality and responding only to the lobbying of the RIAA, an arbitration committee in Washington DC has drastically increased the licensing fees Internet radio sites must pay to stream songs. Pandora’s fees will triple, and are retroactive for eighteen months! Left unchanged by Congress, every day will be like today as internet radio sites start shutting down and the music dies.

A bill called the “Internet Radio Equality Act” has already been introduced in both the Senate (S. 1353) and House of Representatives (H.R. 2060) to fix the problem and save Internet radio–and Pandora–from obliteration.

I’d like to ask you to call your Congressional representatives today and ask them to become co-sponsors of the bill. It will only take a few minutes and you can find your Congresspersons and their phone numbers by entering your zip code here.

Your opinion matters to your representatives - so please take just a minute to call.

Visit www.savenetradio.org to continue following the fight to Save Internet Radio.

As always, and now more than ever, thank you for your support.

The RIAA is going to hurt and/or destroy competition by tripling online radio licensing fees.  Online radio does not have a large profit margin, and if licensing fees triple, most, if not all online radio broadcasters will leave the market.  At best, this will leave one or two firms in a monopoly situation, which is inefficient for society and need not arise because the internet is not conducive to any sort of “natural monopoly” in the way physical infrastructure like cable, water, and power are.  From here it will be easier for the RIAA to regain a stranglehold on what music is popular and gets played for the masses.  At worst, online radio as a market wilts and dies, and the great diversity of music individuals were able to listen to is gone, and the “Top 40″ of bland, overplayed music comes roaring back.  Get me some earplugs.

Please go to savenetradio.org and call your representative to save online radio.